Vectorama is the biggest LAN event in northern Finland and has grown steadily over the years. They have used the Penrose triangle as the logo for the event.
The goal for this brand rework was to simplify the Vectorama logotype so that it would easily be recognisable through the years. A simple base logo would also allow more creativity and diversity between the yearly event themes.
In special cases, for example, as a discord server icon, the “V” symbol can be used separately from the word Vectorama.
The brand design also includes ideas for yearly event themes in the handbook for event organisers. These ideas are meant to serve as an inspiration and a reminder that it is possible to use imagination and create all kinds of looks for future events while still maintaining the sharp new brand.